A Personal Letter to Disney: Be Brave

There is a storm brewing with the Disney release of a toy line featuring its first truly ‘brave’ heroine, Princess Merida. Seems that in an effort to appeal traditionally to little girls’ doll tastes, the rough and tumble star of “Brave” has lost weight, filled out her too tight gown and adopted that doe-eyed sparkle princess look….the look and the life that the animated Merida despised.

I will let anthropologists and psychologists dissect why this is right or wrong. Or just cowardly.

I will turn instead to my own experience, watching the animated film alongside a 7 year old redhead named Soleil.  From the moment that Merida, the cartoon ginger wild child, picked up her bow and galloped through the woods, Soleil’s heart pounded in the saddle alongside her heroine. Proud, cheering, valiant.

For once, the story wasn’t about a cookie-cutter forgotten waif lifted by a prince to a palace. This was true grit, the kind of beauty any girl with guts can achieve. The knowing eyes, the powerful stance, the in-your-face joy of being a girl alive in her own skin spoke to Soleil. And the hair, the untamed, boundless curls that said, “Remember me!” Go ahead, Disney, give our real ‘brave’ Merida a sparkly crown. We need her in the Magic Kingdom. But don’t mess with her curls or her curves or her courage.

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Making a big leap after 40?

MLQ signing humbnail

Got a career dream waiting in your pocket? Most of us do. In 1998, I took a big step to achieve mine and Just Ask a Woman was the result. And the dreams keep growing. Hope you enjoy this piece published today on LearnVest, the fantastic financial support site for young women. Read it HERE!

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Watch Three Generations React to “Makers” on PBS

This week, PBS aired a groundbreaking (and we hope, award-winning!) documentary called “Makers” tracing the journey of women from the awakening of the feminist movement through to today. Chelsea, a prime Gen Y woman and I, a member of the class of ’75, gathered a group of ten women to watch together and weigh in. We invited representatives from all different life stages; a college senior getting ready to transition to the professional world, recent graduates starting careers, newlyweds looking forward to starting a family, empty nesters and life-reinventors.

Our living room of new and old friends represented the movers, shakers and MAKERS of today. This video captures the conversation that just wouldn’t quit—inspired, candid and as women are, openly engaging. Listen in!

 

As Chelsea said, “It’s easy for Gen Y women to forget how many doors had to be knocked down in order for us to be standing where we are today.

We may not have lived through the height of the women’s movement in the 60’s and 70’s, but the energy that was generated then certainly lives within all of us now. Unfortunately the road to equality is still lined with roadblocks, detours and “Do Not Enter” signs. It’s now up to our generation. We each have to ask ourselves—what are the issues and values that I want to stand up for to make a difference for myself, my peers and future generations? When that answer comes, you will be ready to make your mark.”

Sent from both of us with love and with thanks to June, Joanna, Erin, Kelley, Amy, Nidia, Alexis and Maggie.

Mary Lou and Chelsea

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Weighing in on Leaning In and Sheryl Sandberg

 

The news of Facebook COO Sheryl Sandberg’s new book “Lean In” hit the front page of The New York Times this week. But how will it affect the way women, especially younger women look at work? My blog on today’s Huffington Post gives my two cents. Enjoy, comment, like, disagree…whatever. Love to hear from you! Or leave a comment on Huff Po!

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5 Reasons Women Talk More than Men

On TODAY today, Andrea Canning hosted a segment about why women talk more than men, see it here. New research indicates that women may actually over-index on a brain protein linked to language, called FOXP2.

Of course, the piece concluded with lots of irate husbands on the street complaining that their wives never shut up and in-studio banter about who talks more and ‘Chatty Cathy’ defense. After listening to thousands of women–especially my besties–talk over the years, I know they talk more than most men. (I sure do!)

I have used the ‘women talk 20,000 words to men’s 7,000 words’ stat but never knew about the protein rationale. Here are my five unscientific reasons why women talk more:

1. They notice more and therefore, have more content to share. And they want you to know it.

2. As a gender that feels unlistened to, they figure, if I just talk more, something has to get through!

3. They like to tell stories and provide context rather than just ‘get to the point’ as they are so often (annoyingly) told to do.

4. Talking is therapy and connection. By talking, I am soothing, sharing, being alive with you. Silence is often a signal that something is wrong. Unless it’s during savasana, which means, ahh.

5. If they are like me, talking is a way to fill in the sentences that others leave unfinished. Because others don’t talk fast enough. And we know what they are going to say anyway!

The good news for marketers is that women are the talking gender AND the buying gender. Silent types can’t help you figure out your marketing problems. Talkers can. A person of few words, like “Me, too!” isn’t a great help to you. A talker is, and your best talkers are….women.

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What Makes a Mom


 

Yesterday, I performed my one woman show “The God Box, A Daughter’s Story” at the day’s end of the annual Marketing to Moms conference in Chicago. At the start, I could tell that the audience of women, most of them moms who had sat through 9 hours of PowerPoint slides and impassioned speeches…were tuckered out. And cocktails beckoned from the next room.

These colleagues of mine are experts in their own right, devoted to the power mothers of America. What could a play teach them? Turns out that love and loss and hope and mother/daughter bonds trump theory and marketing trends. At least that’s what their tears and laughter showed me.

Why should marketers care about digging into the personal lives of women? Because that is where the truth is. Not at a desk. Or from an armchair. Or the back of a focus group room. In our hearts. Crossing that boundary from marketer to actor was worth the risk.

Have to say, I didn’t need a PowerPoint to tell a love story.  Neither do Moms.

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Macy’s New Shoe Strategy: Stepping up Foot Traffic

 

Department stores have been outdoing each other with bigger and more extravagant shoe departments. Barney’s recently rehabbed their emporium and Saks floor bears its own zip code. This month Macy’s flagship store in Herald Square opened a new 63,000 square foot shoe floor with 300,000 pairs—stepping up to be the biggest shoe store in the world. A champagne and chocolate bar is located on the floor to celebrate when you find the perfect glass slipper. But what’s really behind the shoe madness?

Listen to the interview here!

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Three Reasons Why JCPenney’s Latest Strategy Won’t “Check Out”

Sorry, but I have to continue my JCPenney rant. I didn’t gloat when they admitted that their strategy to de-coupon the stores was a failure. Or when more top level folks gave up their mission to coolify. But today’s news that CEO Johnson is planning to rid the stores of those pesky cash registers and ‘expensive’ cashiers at checkout just can’t go unnoticed.

 

Let’s start with checkout. While every retailer likes to brag, “We want to be a destination store,” instead they ought to promise, “We want to be the evacuation store.” Once women have given a retailer their precious time, they want to get the heck out of there as fast as possible. With the exception of the apple store and maybe anthropologie (where we pretend we are adopting a languid, poetic lifestyle!), women want to bolt and get on with their day.

 

Now it’s true that some mass retailers have taught customers to accept self-checkout. But JCPenney, the store for women who are already doing it all, isn’t WalMart or apple and anthro-anything. And I predict that while someday we may all be asking our mobile phones to talk to a kiosk, we are not all there yet and in this category, we expect more. Here’s why this I predict this initiative will be put in the slow lane within months.

 

The customer: Just a guess: the largest segment of JCPenney customers are women with a low to low/mid HH income, a more limited education, children to support and a technology repertoire that is more email and facebook than apps or code scanning. The loyal ones are likely older.  Just picture these women being asked to aim, scan, tap and tangle with tech when their kids’s humor is wearing thin or their tired feet are giving out.  At the first hiccup, I see them dropping the merch and heading out the door for good.

 

The product: I don’t care if I have to pack my own groceries, but clothes and the cute household decorations? Yeah, I’ve suffered through part-time clerks who stuff, wrinkle and ruin my discount finds in Marshall’s, but for the most part, I feel like the cashiers, pretty much all of whom are women, try. Because they’ve been there. What’s so special now about JCP (Who?) if they make you bag your new bought sheets and clothes and kids’ stuff like it’s off the back table of the dollar store. Even they have cashiers.

 

The experience: For the shoppers who go to Penney’s for a little treat, now the store is taking away one more customer service perk and replacing it with what? Maybe improved customer service that will cost them more because they either have to hire more trained people or spend more money training the ones they have…the ones, whose heads must be spinning by now with the changes that start and stop? We know that eventually, we will all be checking out alone, but for store whose hold on their best customers is so fragile, was this the only way to save 10% of costs?

 

Before the board allows Mr. Johnson to add another apple-esque idea to a store that doesn’t have apple’s customers, products, staff, environment, juice or core, can someone say it might be time for someone else, as smart as he is, to checkout?

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Rewriting the Rules of How We Work

Over the years, I have been part of many teams, stretching from my first years in a large, global corporation, through my decade in the competitive ad agency world, my years as an entrepreneur. Each experience came with its own approach to management and staffing. But my latest endeavor, The God Box Project, has been my first foray into creative a team the new-fashioned way with a wired and unwired network of global talent, handpicked for their expertise. The piece that I wrote in Forbes.com explains how it all began.

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Mad Women for a Change

Last night I was invited to a terrific party hosted by Ken Roman, former chairman of Ogilvy. The occasion was the debut of a new book by the wonderful creative director and writer Jane Maas. It’s called “Mad Women” published by St. Martin’s Press.  The book takes a fun and honest look at what it was really like for women in ad agencies in the sixties and seventies. Was there really that much sex?  Were women relegated to the steno pool, no matter their ambitions and talent? Jane’s book says, yes and even more so than in the Mad Men series. She interviewed me for the book, not because I was one of those women (I was in grade school!) but because my mom worked in ad agencies throughout those decades. For the record, my mom did her share of typing and shorthand but thankfully avoided the seamier side of the inter-departmental relationships that Jane vividly describes.

In her book, Jane retells my story of how I grew up at a dinner table where storyboards and media plans were normal conversation. My mother loved working in advertising, certainly more than cooking dinner. She once worked for an agency where the Campbells soup account came under fire for exaggerating the pile of vegetables in a soup shoot, so she was in charge of counting exactly how many string beans, peas and carrots were in a can and verifying that the bowl was ‘honest’ before the cameras rolled. I love that she loved her work and she inspired me to follow in her footsteps. Not that it was as racy as the TV drama but advertising did bring out the crazy in a lot of people.

Jane is headed out on a 40 city tour, (OMG!) and having done it myself, I wish her a lot of great applause, as many flight upgrades as she can get and a good night’s sleep or three.

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October 17, 2018
by Mary Lou Quinlan

A look at an early production of WORK

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The God Box Goes Global!

“The God Box” has grown to include an app, audio book, philanthropic venture and solo show performed by Mary Lou across the US. Now The God Box Project goes global to the Edinburgh Festival Fringe.
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