Brand Consulting

Since 1999, Just Ask a Woman has built a reputation as the most innovative, insightful way to understand female consumers. Now Mary Lou Quinlan &Co offers an expanded suite of Just Ask a Woman brand consulting services that enable brands to learn more about their power consumers: women.

Not just “What.” We answer “Now, what?"'

Just Ask a Woman™ is an innovative suite of brand consulting services designed to help brand stakeholders connect with women and, even more importantly, really understand what they say and what to do about it. Whether you are a consumer brand hoping to increase awareness, relevance with women or a retail or service or business seeking greater loyalty and competitive dominance, we will help you understand what women buy – and why. 

We Provide:

Branding Platforms and Positioning

Creative Strategy and Concept Generation

Custom Qualitative and Quantitative Research

Communication Diagnostics

You Receive:


This comprehensive and actionable report on women consumers serves as a blueprint for your brand's success. The accompanying insights video will become your tool in sharing what we've learned with your key audiences, big and small.

Are you Half Listening or Power Listening?

Ever spent a few hours in the backroom of a focus group? Bet you noticed more texting, calling, M&M eating and whispered small talking than real listening?

We break down the walls between you and your consumers in an intense listening experience you will never forget. Use our Power Listening Tools for more effective focus groups that will lead to critical insights to better your marketing and business initiatives.

Our Power Listening Tools:

Just Ask a Woman LIVE
Consumer Town Halls
Just Ask an Expert
Docudiaries, Selfnographies and Mobile ShopAlongs
Social Circles
The Online Collective

Partner with us. Just Ask A Woman “gets” women best.

Contact Us

To discuss your project needs, please reach out to us by email at or call 212.725.8251.

Video Gallery




Power Listening Tools

Just Ask A Woman: LIVE

A dynamic, large group, two hour TV talk show format that is our hallmark tool for gaining insights.
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Consumer Town Halls

Your consumers onstage, hosted for a lively dialogue in front of your marketing team.
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Just Ask an Expert Salons

A highly eclectic think tank of experts from analogous categories creating what’s new and next for your brand.
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Docudiaries, Selfnographies & Mobile ShopAlongs

Independently taped personal profiles that reveal real world/real time context.
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Social Circles

Hosted small groups with a social dialogue follow up to connect to actionable answers.
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The Online Collective

Proprietary database of thousands of personally screened women who can give quick click answers to your questions.
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April 25, 2014
by Mary Lou Quinlan

At last. And just in time.

OKAY. My work here is done. Today I opened the Wall St. Journal to read a story that was out last week (why are they just running ...

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newest project

The most powerful female relationship begins as mother and daughter. With the God Box project - a book, play, series of short films, website, iPhone app, a virtual community – Mary Lou shares lessons of life and love from her own mom.

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press & praise