Just Ask a Woman

Women's Stories, Women's Lives.

Since 1999, Mary Lou founded Just Ask a Woman, LLC to help major brands increase share and relevance. Over 15 years, Mary Lou led a team of innovative strategists and researchers to unearth the hidden Whole Truth behind American women's consumer behavior. Major brands and corporations (Kraft, General Motors, GlaxoSmithKline),  retailers (Saks Fifth Avenue,  IKEA, WalMart), service providers (Westin, American Express, Wells Fargo) and dozens of leading companies in every industry turned to Just Ask a Woman for strategic counsel and answers. Their pioneering listening techniques fielded with over 20,000 women-- from the faux TV-talk show sessions called Just Ask a Woman LIVE to ethnographic DocuDiaries and high-energy Just Ask an Expert SALONS --changed the way businesses discovered insights about their most powerful consumers.

Now Mary Lou leverages her lifetime of listening to women into a new production company to tell their stories through theater and traditional and emerging media.

Recent projects include:

July 22 - 23, 2014

Just Ask a Woman sold out a two night run of “The God Box, A Daughter’s Story” at 59 E 59 Theaters as part of the East to Edinburgh Festival, which previewed the shows traveling from NYC to the 2014 Edinburgh Fringe. 

“Moments of joy and discovery and…tearful loss. It’s very intimate to (look) through the windows of the soul, with sympathy and compassion. Quinlan’s performance feels as natural as a conversation.”  - Award-winning theater critic Marti Sichel 


July 31 - August 25, 2014

“The God Box, A Daughter’s Story” rocked 24 shows at the largest and most prestigious arts festival in the world, the international gathering called The Edinburgh Festival Fringe. Proud to be accepted into the top theater there, major theater Assembly, Mary Lou and the God Box team packed the house with tears and laughter and earned a five star rave review too.

“A stirring and moving creation…comic, tragic and endearing, all portrayed against a segueing projected display of photographs and imagery…a truly beautiful play with a heart full of love behind it.”  - British Theatre Guide (5 stars)


Booking 2015 performances now. Write to MQuinlan@justaskawoman.com and check out the events calendar for future productions!

From Page to Stage

  • "Backstory to the God Box project"

    The genesis of the God Box project from Just Ask a Woman, LLC

  • "Defending Mary"

    Preview a select scene from "The God Box, A Daughter's Story," solo show by Mary Lou Quinlan, produced by Just Ask a Woman, LLC

  • Insights from women inform future production projects


Solo Shows

Developing new women's centered storytelling


Writer's Workshops

Sharing lessons learned to support new voices


Ideation Salons

Expert brainstorming mixing talents and ideas


Just Ask a Woman Dinners

Evening of  informal inter-generational conversation to identify emerging themes


July 24, 2024
by Mary Lou Quinlan

A look at an early production of WORK


View the full post
The God Box Goes Global!

“The God Box” has grown to include an app, audio book, philanthropic venture and solo show performed by Mary Lou across the US. Now The God Box Project goes global to the Edinburgh Festival Fringe.
Go There

press & praise