Just Ask a Woman

Women's Stories, Women's Lives.

Since 1999, Mary Lou founded Just Ask a Woman to help major brands increase share and relevance. Over 15 years, Mary Lou led a team of innovative strategists and researchers to unearth the hidden Whole Truth behind American women's consumer behavior. Major brands and corporations (Kraft, General Motors, GlaxoSmithKline),  retailers (Saks Fifth Avenue,  IKEA, WalMart), service providers (Westin, American Express, Wells Fargo) and dozens of leading companies in every industry turned to Just Ask a Woman for strategic counsel and answers. Their pioneering listening techniques fielded with over 20,000 women-- from the faux TV-talk show sessions called Just Ask a Woman LIVE to ethnographic DocuDiaries and high-energy Just Ask an Expert SALONS --changed the way businesses discovered insights about their most powerful consumers.

Now Mary Lou leverages her lifetime of listening to women into a new production company to tell their stories through theater and traditional and emerging media. Upcoming projects include:

July 22/23, 2014

Just Ask a Woman LLC is producing a two night run of “The God Box, A Daughter’s Story” at 59 E 59 Theaters as part of the East to Edinburgh Festival, which previews the shows traveling from NYC to the 2014 Edinburgh Fringe.

July 31-August 25, 2014

“The God Box, A Daughter’s Story” will be produced and performed at the largest and most prestigious arts festival in the world, the international gathering called The Edinburgh Festival Fringe. Proud to be accepted into the top theater there, major theater Assembly, Mary Lou and the God Box team plan to take the festival by storm. (With Mom by her side!)

Stay tuned for future productions and publications!

From Page to Stage

  • "Backstory to the God Box project"

    The genesis of the God Box project from Just Ask a Woman, LLC

  • "Defending Mary"

    Preview a select scene from "The God Box, A Daughter's Story," solo show by Mary Lou Quinlan, produced by Just Ask a Woman, LLC

  • Insights from women inform future production projects


Solo Shows

Developing new women's centered storytelling


Writer's Workshops

Sharing lessons learned to support new voices


Ideation Salons

Expert brainstorming mixing talents and ideas


Just Ask a Woman Dinners

Evening of  informal inter-generational conversation to identify emerging themes


September 14, 2014
by Mary Lou Quinlan

A Dream Realized

Losing my parents was the heartbreak of my life. But I feel that they left me a gift, first in my mother's God Boxes of notes but a...

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The God Box Goes Global!

“The God Box” has grown to include an app, audio book, philanthropic venture and solo show performed by Mary Lou across the US. Now The God Box Project goes global to the Edinburgh Festival Fringe.
Go There

press & praise