Yesterday, I performed my one woman show “The God Box, A Daughter’s Story” at the day’s end of the annual Marketing to Moms conference in Chicago. At the start, I could tell that the audience of women, most of them moms who had sat through 9 hours of PowerPoint slides and impassioned speeches…were tuckered out. And cocktails beckoned from the next room.
These colleagues of mine are experts in their own right, devoted to the power mothers of America. What could a play teach them? Turns out that love and loss and hope and mother/daughter bonds trump theory and marketing trends. At least that’s what their tears and laughter showed me.
Why should marketers care about digging into the personal lives of women? Because that is where the truth is. Not at a desk. Or from an armchair. Or the back of a focus group room. In our hearts. Crossing that boundary from marketer to actor was worth the risk.
Have to say, I didn’t need a PowerPoint to tell a love story. Neither do Moms.
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