According to a new Adweek Media/Harris Poll, if women could be granted one wish to change something about themselves they would choose to be richer or thinner. In this poll, American adults were asked if they would most want to be richer, thinner, smarter, or younger, a large plurality (43%) professed that they would want to be richer, according to a recent Adweek Media/Harris Poll. However, it appears men and women view these traits slightly differently. Although just 14% of both men and women say they would choose to be smarter, that’s the only characteristic they agree on. More men say that they would choose to be richer (46%, compared to 41% of women), while 29% of women say that they would most want to be thinner, compared to just 14% of men who say the same. And while women may have the stereotype of lying about their age, 16% of men say they would most want to be younger, compared to just 8% of women who say the same.
Mary Lou Quinlan, CEO and Jen Drexler, Principal of Just Ask a Woman and co-authors of the recent book What She’s Not Telling You, see these results as evidence of women’s Half-Truth telling—a topic the Just Ask a Woman team spoke about during last year’s M2W®. Quinlan observes, “While in public most women might claim the Half Truth that they’d prefer brains to money, the Whole Truth (especially in this economy), is that they’d like to be richer. With a little extra cash, they can always study their way to smarter or buy their way to thinner. It’s not politically correct but it’s honest.” Drexler weighs in, “Likewise, we’re not surprised that women chose being thinner above younger. Gen Y, X and Boomer women don’t necessarily want to “be” younger or sacrifice the wisdom that comes with age. They want to “feel” and “look” younger which is often equated to a mythical or real time when they felt happiest with their weight. Leave it to women to find a way to have their cake and eat it too!”
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