Too Lazy For Real Pants: Tide And The Whole Truth

Tide and Febreze have teamed up to create Tide Sport, an odor-zapping detergent. But it’s not the product that caught our eye—it’s the ad campaign. Instead of the usual pale purple waft lines of freshness surrounding a laundering housewife, the newest Tide campaign features women telling the Whole Truth.

Our favorite ad (above) revolves around a woman gushing about how Tide Sport removes odors from the yoga pants she wears for all manner of workouts… but actually, they’re so worn-in because she’s “too lazy for real pants.” Looking back on our lazy yoga-pant wearing college years (You didn’t have those? Us neither), her confession made us laugh, but also think.

Props to Tide for hitting just the right note of humor and Whole Truth. Now if you’ll excuse us, it’s time for yoga pants.

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April 13, 2024
by Mary Lou Quinlan

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