Funny, GM just announced that Tim Allen will be the new voice of Chevrolet which spends hundreds of millions on the brand, and today I see that Campbell’s has signed Tim Allen as their spokesman for a $100 million campaign. Both brands see themselves as the all-American choice, so they chose kind of a Mr. Dad to speak on their behalf’s.
Can’t help but wonder if we aren’t ready for a woman to sell soup and Chevy’s, if we aren’t more diverse than this in 2010, if hearing the same voice dominate the TV air won’t make it that much more homogenous annd irrelevant. Tim’s a great handyman/Santa/swell guy, but doesn’t this feel a little 1985?
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