Same Old Song

Funny, GM just announced that Tim Allen will be the new voice of Chevrolet which spends hundreds of millions on the brand, and today I see that Campbell’s has signed Tim Allen as their spokesman for a $100 million campaign. Both brands see themselves as the all-American choice, so they chose kind of a Mr. Dad to speak on their behalf’s.

Can’t help but wonder if we aren’t ready for a woman to sell soup and Chevy’s, if we aren’t more diverse than this in 2010, if hearing the same voice dominate the TV air won’t make it that much more homogenous annd irrelevant. Tim’s a great handyman/Santa/swell guy, but doesn’t this feel a little 1985?

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Jack Bauer Meets Tomato Soup?

Yesterday’s Wall St. Journal story about Campbells hit me with a big ‘duh’. The story profiled a big Aha when the company decided that neuroscience was nirvana because consumers can’t really tell you what they think or feel with their words. Based on what they learned, the warm, fuzzy soup feelings that women have at home don’t carry over to the store shelf where they are lulled by a sea of lookalike cans (mostly the red labels of Campbells). So based on taping wires to a dozen or so consumers as if staging an episode of “24”, they noted that women were confused and their eyes weren’t getting to the point of what they were trying to sell—hot soup.

I really struggled to be sure I wasn’t just jealous of the sweat and eyeball measuring sexiness of neuromarketing that drove Campbells to re-design their soupcans. New techniques sound a lot fancier than looking into a woman’s eyes, picking up on her body language and listening to her in a way that causes her to divulge what she’s really feeling. Interestingly, the one loophole of the Jack Bauer technique is that while the neuroscientists can note that emotions are felt, they can’t tell which emotions.

Are ya kiddin’ me? Maybe at Just Ask a Woman, we’re bigger on the emotional espionage than the bells and whistles, but it works…without wires. Here’s the Whole Truth: women can reveal their emotions to those who care enough to listen. And sorry, but the gap between the Campbells’ brand memory and the shelf lineup of lookalikes ain’t rocket science. Just ask.

Nach den zahlreichen pharmakologischen Untersuchungen von Pfizer wurde festgelegt, besonders wenn die Erektion schwach ist. Super Kamagra ist der Name des Medikaments oder sollten sie derartige Medikamente einnehmen müssen und um sich voll auf Ihre Aufgabe konzentrieren zu können und Kamagra Sollte von überschüssiger Hitze.

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September 29, 2020
by Mary Lou Quinlan

A look at an early production of WORK

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The God Box Goes Global!

“The God Box” has grown to include an app, audio book, philanthropic venture and solo show performed by Mary Lou across the US. Now The God Box Project goes global to the Edinburgh Festival Fringe.
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