As anyone who studies women (or who is a woman) knows, there’s a huge subculture of women (and some men) who like to pass along inspirational videos or emails, either as wholesale ‘feel good’s’ to their email address book or as cheeky ways to break up a busy day. Often they are rife with kittens and angels, sometimes they just issue warnings about when not to stop for a cop. But occasionally they touch the heart of what friendship and being a woman is all about.
A week ago, my friend Mary Lynn sent me this Youtube poem written and delivered by author Kelly Corrigan, who wrote The Middle Place about the joy and heartache of being a daughter and a mother simultaneously. This poem is called “Transcendence; Words on Women and Strength.” I watched it and had two reactions.
One was that it was something every company should watch if they are wondering what makes women tick. It’s a beautiful weaving of all the ways women talk and share, the secret bonds of sisters and girlfriends, mothers and daughters, the funny and the sad, but most of all, the very real fabric of women’s lives. If you only watch part of it, and figure, ‘yeah, yeah, I get it’….then maybe you ought to consider 2009 as the year you vow to really, really listen to women. Their stories take time, they sometimes wander and weave, they connect the past to what’s next and they get very, very personal. It takes a tough and tender marketer to do it right. But it’s worth it.
The other reaction I had when I watched this was to think of Jen and Tracy, Lily and Jean, all of us partners in Just Ask a Woman. We take our work personally, and our client relationships, as deep-felt trusts. We are so happy to be working together. And we send a special thank you out to the thousands of women we’ve listened to over this past year. They shared the best of themselves with us. What more could a woman ask? Happiest Holiday!
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