Since When Is Seafoam Feminine? HTC Bliss To Be Marketed To Women

For the past 24 hours, tech blogs have been atwitter (no pun intended) with leaked images of and speculation about the new HTC Bliss, a pale green smartphone that’s supposedly meant to lure women into the Android market.

Tech blog This Is My Next has dubbed it “HTC’s Lady Phone,” which makes us smile, but we’re not quite sure if we agree with the mocking moniker. Frankly, we’re not sure we hate it. Or love it. It’s a… phone. In a pretty color? Even its admittedly silly name can’t spark our ire. Because from what we can tell so far, it’s a phone that works like a phone, looks like a phone, and cracks like a phone when you drop it on the sidewalk.

Our only concern (because we’re empathic like that): HTC, why limit the selling potential of what might very well be a fantastic product by labeling it “girlie” before it’s even out of the gate? As much as we like to think that the general population will recognize the usefulness under the seafoam, Bliss will alienate a large contingent of both men and women who won’t use a “lady phone” on principle. If your phone does what it should do, why not trust that ladies will embrace it with their dollars—like we all know that women have the cents (that one was intended) to do?

We’ve heard rumblings of the Bliss before, remember?

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April 13, 2024
by Mary Lou Quinlan

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