Pharrell Releases Qream Liqueur For Women, Thinks Men Will Drink It

Entertainer Pharrell has released a new “vodka-based cream liqueur” which is low-calorie, nearly lactose-free, and has about the same alcohol content as wine. Taking into account this characteristic reduction, it’s no surprise that it’s specifically for the ladies. Or, as Pharrell puts it in his interview with Rap-Up, it’s a drink “that everybody could enjoy, but women [know it is] for them.” And one more thing: It’s called Qream.

While flavored liqueur is in itself a touch feminine, the girliest thing about Qream (pronounced “cream”) is that the two flavors, strawberry and peach, come in pale bottles reminiscent of the fake perfume in our childhood Pretty Pretty Princess game. With packaging like that, we would like to ask Pharrell the following question: If this wasn’t your creation, would you drink it in public?

Following the success of Bethenny Frankel’s Skinny Girl, it’s no surprise that a beverage targeting women would take the less-is-more approach. But it strikes us as more of a beverage that everybody could enjoy rather than one that everyone will.  Seeing as ordering the liqueur would require yelling “Qream, please,” across both a bar and a thumping bass while indicating what looks like Princess Jasmine’s favorite scent, Pharrell’s best move might be to incorporate it into signature drinks—preferably those easy to pronounce and without the scurrilous name associations.

Not to hate on either Pharrell or his newest product, but if we’re going to try a new adult beverage, we’re going with Copenhagen over Qream.

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April 13, 2024
by Mary Lou Quinlan

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