This has been a busy week in the press for us.
On Tuesday I appeared on Fox Business Morning to discuss the results of Black Friday and Cyber Monday. The interview (link to come – fingers crossed) with Connell McShane and Ashley Webster focused on what the numbers really said about the holiday season. For instance 31% of shoppers were at the stores by 5am on Black Friday but the sales were only up .5%. We think that much of the phenomenon is about the bragging rights not about the doorbusters. Women told us that they were cutting back this holiday season but the whole truth is that more than 60% of Black Friday shoppers bought something for themselves! The urge to splurge after a frugal year won out!
Tracy was the featured guest on Purse Strings with Maria Reitan. Her great Webmaster Radio show features different angles of marketing with women and she and Tracy had a great conversation about the book and about the pitfalls of market research.
A shout out to our friends at PME for their review of our book in their Members Only – M2W-HC (Marketing to Women Healthcare) newsletter. As I may have told you (ahem… bragged) that Mary Lou was the winner of their best speaking award for a presentation in early November.
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