Diapers that Look Like Jeans. Yup.

by Jen Drexler
Published May 25, 2010 in Moms & Family

As the mother of twins, I feel uniquely qualified to be quoted in the article by Andrew Adam Newman in today’s The New York Times. More than anything I love the risk Huggies took with an idea that probably sounded crazy the first time someone said it.

“We should make diapers that look like denim.”
“What?”
“Why?”
“We Can’t”

I LOVE when an idea hits the market that probably made the internal people feel uncomfortable and maybe it didn’t even test well in focus groups (the F word!). Bravo Kimberly Clark and JWT.

Tags: Andrew Adam Newman, Huggies, JWT, Kimberly-Clark

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