Going Green is Getting Easier

Women have been telling us for awhile now that they would like to be more socially and environmentally responsible. They have the best of intentions but as we’ve mentioned before, most women are going “Greenish”.  Most do what’s convenient and not too expensive and what works best in their lives. (See our recent post on how Clorox has won with women trying to be more green)

While it’s great when consumers can take the first step in being more conscious of their actions (reusable bags, energy-efficient light bulbs, etc.), it’s even better when companies make it easy to be green and get us actually thinking about our actions. Here are three companies I’d like to give shout-outs to:

Brita and their “Responsible Water” Campaign. They remind you that a plastic water bottle will live forever in a landfill.   They’ve made me think about picking up a bottle of water on my way to a walk in the park vs filling my reusable BPA free container from my Brita pitcher.

Method’s new laundry detergent with smartclean technology is the world’s first Cradle to Cradle certified laundry detergent.  Its environmentally-intelligent design has me rethinking the heavy jug I get at Costco each month.

And lastly, SunChip’s creation of the first 100% compostable chip package which debuts Earth Day 2010 (Great commercial by Juniper Park!), will have consumer packaged goods companies scrambling to figure out how they too can make their packaging plantable.  

Companies are going to continue to take even more responsibility for making this a better planet which in turn will make it easier and more affordable for consumers to play their part.

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When Good Intentions and Ego Protection Collide: A Win for Clorox

Brand Week’s Elaine Wong reports today that consumer demand for new green products were weakened by the recession but that overall, sales of green cleaners are growing at a faster pace than their traditional counterpart.

It is no surprise to me that Clorox’s disinfecting products are giving the company healthy sales. First, you have women’s Good Intentions – In Chapter 3 of our new book, What’s She’s Not Telling You, we share the Half Truth that women want to be healthy – healthy bodies, healthy lives, healthy homes. But the Whole Truth is that while they have the best of intentions in keeping a healthy environment, sometimes the house only gets really clean when company is coming over.

Which leads us into Ego Protection (check out chapter 6!) – Sure, she says she wants to be green, but we have detected that women actually want to be “green-ish”. If it is going to take more time, money or energy, they’d prefer to skip the ‘au natural’ and opt for products like Clorox Green Works, which offer a dose of green while nodding to their strong germ killing brand heritage.

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December 2, 2021
by Mary Lou Quinlan

A look at an early production of WORK


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The God Box Goes Global!

“The God Box” has grown to include an app, audio book, philanthropic venture and solo show performed by Mary Lou across the US. Now The God Box Project goes global to the Edinburgh Festival Fringe.
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