So in the last week I endured 12 hours in delays at different domestic airports. I can deal with the downtime and try not to be one of those people who whine about everything. But with all of this time to think, I’ve come up with business recommendations for the airports, airlines and the retail so that they can have happier travelers (read: who will spend more money). This memo is a work in progress and I’d appreciate any builds.
TO RESTAURANTS AND BARS
1. Invest in an electrical upgrade so that you can have accessible outlets for travelers like me who are desperate to give our iPhones some extra juice or to charge up our laptops. When I got seated recently at the Callifornia Pizza Kitchen in Las Vegas and there was an outlet next to my table I was elated. I happily ate my soup (yes, soup at CPK) and powered up. Happy customers order more drinks which means to higher tabs and more tips for your wait staff. Want to really show how much you “get” it? Put an outlet at each of the bar stools (and a purse hook)
2. Work with the airlines/airports to put departure boards INSIDE your establishments. When I travel alone, I don’t feel like I can leave my things unattended to walk out of the restaurant to check on my flight delays. So I prematurely close my tab (robbing you of revenue) so that I don’t foolishly miss my flight. It might be nice if your restaurants that are located before security if you also had arrivals boards. Better yet though would be an app where the whole board could appear on my phone but I digress.
1. I’m going to guess that the Brooks Brothers store in the Milwaukee airport is not a high volume establishment. Instead why don’t retailers with more practical items/services take over the airport. My favorite thing about the Pittsburgh airport is that it has a store assortment like a mall (Gap, Victoria’s Secret, a drugstore…) and I never complain about being delayed there. I’d love to see more service oriented spots like pharmacies and express salon/spas, One year I did all of my holiday shopping in the Pittsburgh airport while I waited for my flight.
1. Offer a code for free airport wifi when you have a delay of more than 90 minutes.
2. When you delay a plane that is already boarded, comp everyone free Direct TV (for those airlines that charge and I mean you Continental!). I’d imagine that an entertained travel bitches and moans a whole lot less than a traveler who is bored. If you are really delayed could you comp adults for a premium beverage for when the flight finally gets off the ground?
Let’s build this manifesto. What would you like to see added?
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