Thank You Cord Blood Registry
Among the magazines and bills that arrived in my mailbox earlier this week I received a large white envelope from CBR (Cord Blood Registry). My daughter’s first birthday is fast approaching which means our annual payment is due.
When I looked at the envelope I just assumed it was marketing materials or referral packets so I just put it aside with the Crate and Barrel catalog and the Babies R Us coupons (and the bills of course). Into the pile that gets picked through when there is an extra five minutes at the end of the day or when quite frankly, it’s recycling day and I’m trying to declutter the counter.
So last night when I tore open the package I was quite surprised to find instead of company materials, a present wrapped in lovely purple wrapping paper. CBR sent my daughter a present and card that wished her and her belly button a happy birthday. Enclosed was Karen Katz’s “Where is Baby’s Belly Button?” (the perfect book!) Yes, there were referral postcards included as well which actually made me stop and think, “who do I know that is having a baby?”
CBR didn’t have to send a gift but they did and it shows that they understand their audience. Moms care about companies that care about their kids. So consider this my thank you note to CBR for the thoughtful birthday present and the smart marketing program.
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