Ice Cube Diet – Feels like a Half Truth Brand – Hoodia thunk it?!

Hoodia is an ancient supplement proven to ward off appetite during long journeys. That’s at least what the packaging for The Ice Cube Diet  touts.

While shopping the frozen food section the other night at my local market, I couldn’t help but notice this very attractive packaging among the Lean Cuisines and the organic peas. But paying for diet ice cubes?  Isn’t that what water is all about?

First, I give them credit for getting out of the diet aisle and into the freezer. But what caught my attention the most is that they suggest that eating an ice cube with this South African ingredient is a natural way for quick and easy weight loss. Ahhh, the two most damaging words in the category.

While we know that women looking to lose weight don’t want to give up what they love to get results (see our post on Taco Bell’s Drive Thru Diet), this product seems to be stuck in the Half Truth land of believing women want miracles and will pay upwards of $65 at the hope of one. Women know better. Of course they’ll say they wish there was a magic pill but the Whole Truth is that the skeptic inside wants proof, results, data (and maybe a celebrity endorsement) before believing an ice cube from South Africa is going to make all the difference.

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