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MORE On the Sunny Side
If you check out MORE.com, you’ll find another installment in my story of navigating breast cancer with a ray of sunshine. Thanks to everyone who’s reached out with good wishes and shared stories.
In the spirit of Just Ask a Woman, I’ve been particularly tuned into the culture of “pink”, the wide community of breast cancer survivors. It’s kind of weird (and yet I suppose reassuring) when women say, “Welcome to the club” (a club I hadn’t really planned on joining.) I wonder how many underground Girlfriend clubs there are, linked by loss or achievement or quirk? Women crave common ground and will note the unspoken signals of a kindred spirit in a heartbeat and open up in ways that I’m not sure men would. As marketers, I think we spend an awful lot of time focusing on women’s differences when just below the surface, there are huge urges to connect.
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