Working Women Want to Be Organized, really?
Kudos to Office Depot for their support of women in business. They have a robust program with resources for business owners, access to an all female advisory board and in the past they have also staged big conferences with big names in business (which we would like to speak at BTW). So I will gladly award points for that.
BUT shame on Office Depot for releasing the most common sense survey results ever. When you do a survey and your most insightful learning is that working moms want to be more organized you should just cut your losses and move on. Check out the survey here if you really must see this for yourself. More “thank you captain obvious” findings include: Working moms are cutting back on household spending (84%), taking on more household responsibilities (60%) and want to be more organized this year (87%). Oh and BTW water is wet and ice is cold.
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