*Results Not Typical

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As women across America are forced to make hard choices on where to spend their money, struggle financially and emotionally (the number of middle class families heading to food banks is on the rise), and look for ways to cut fat out of the budget, they are hoping that the decisions they make are the best ones for themselves and their family.

So given these circumstances and thinking about tightening my own belt, I found myself angered by a recent Jenny Craig commercial.   Valerie Bertinelli introduces an average woman and shows off how much weight she lost. The message was strong and inspiring with promises of “you can do it too” but then I was hit with the asterisk at the bottom of the screen *RESULTS NOT TYPICAL. And in further investigation, I found that each of the success stories on their website came with an asterisk as well.  

Now I know we’ve seen this legal super before but if there were ever a time for honesty, now is it. Women don’t have the funds to waste on products that won’t deliver. In fact, in these economic times, women will become even more vigilante when products don’t work.

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On the flip side, in a commercial with Alli’s new spokeswoman, Wynonna Judd tells audiences that she is not where she wants to be yet but she is much farther along from where she was…that’s trust you can bank on and honesty  you can win her over with, even in the toughest of times.

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