Seeing through the Lululemon Recall

Officially the stupidest quote on a product recall. “The truth of the matter is the only way you can actually test for the issue is to put the pants on and bend over.” Lululemon Athletica CEO Christine Day on how to detect the see-through snafu revealed in the chain’s $94 yoga pants. (And sorry, but this comment is even worse coming from a female CEO.)

I have been a Lulu fan since first discovering them on a trip to Vancouver for my book tour in 2005. Like every new devotee, I raved about the pants—the fit, the fabric, the magical way they made every woman’s butt look toned. Well, it seems the pants worked a little too well, offering a front row seat to unsuspecting back ends.

With their earnings in free fall and stores in a scramble to pull the transparent Luon pants from the shelves, women are running straight to Athleta and Title IX and with particular glee, back to Target and any of the zillion retailers selling yoga pants without a rear view window for less than half the price. Too many of us lost our shirts and our common sense when we bought into Lulu’s high-priced mantra of Luon. And having been taken, we aren’t about to ‘bend over’ again. Wait, you say it’s just business, Ms. Day? Nope, this is quite personal.

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November 22, 2019
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