Virtual shopping aisles: coming to a commute near you

I have to admit, while I love the thrill of the deal, you’ll never catch me out early on Black Friday. But Cyber Monday (and the email blasts that went along with it) got me excited.  Only problem, it’s on a Monday.  A very busy Monday this year. As each email came in I lamented about the deals that were passing me by because I didn’t even have time to go to the websites and browse.

That is why I’m so excited about the concept of virtual aisles.  Products displayed on ads rather than shelves in places where you would naturally pass them: your train station, the bus shelter,  even a mall!

Just today, running to catch a train. I was literally stopped in my tracks by an Office  Depot billboard of products simply displayed yet interactive. I can now pick up wish-list items without going into a store or even going to the website.  Just scan it and buy it. It’s that easy.  I almost bought a Kindle for the fun of it!


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April 13, 2024
by Mary Lou Quinlan

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