Meatless Mondays Spark Curiosity And Concern
Trust Tracy to tell the Whole Truth to Drovers Cattle Network:
Tracy Chapman, founder and principal at Just Ask a Woman, says most shoppers do not obsess over negative media coverage of safety, animal-welfare or environmental issues related to beef. They generally trust assurances such as USDA inspection labels, and believe the beef industry has done a good job of addressing some of the physical defects in beef that were a problem earlier. They have questions, rather than concerns.
However, she says people hear about efforts such as “Meatless Mondays” and begin to question whether beef might be bad for their health or for the environment. Animal welfare also is high on the list, Chapman says. Moms want to know that food animals are treated humanely. They’re interested in health and food safety but they also wonder whether or not products labeled as natural, organic or grass-finished are actually better and worth the higher price.
Mostly, she says, moms want quality and value in the food they buy. They don’t want “cheap beef”; they want to feel they receive a good value, for their budget, without compromising on quality.
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