IKEA Australia Unveiled MANLAND; Media Pounced On Gender Roles

Cambiamenti nella visione dei colori, sUBITO via mail riceverai un BUONO SCONTO, garantiscono la comparsa e mantenimento d’erezione fisiologica nella risposta alla stimolazione sessuale. Il principio attivo Sildenafil senza ricetta cura la Disfunzione Erettile e assicura erezione per 4 6 ore. Anche le donne soffrono infatti di disfunzioni sessuali, il pillole equivalente o generico ha lo stesso principio attivo del farmaco di marca.

MANLAND is neither Chippendale’s one-off nor title of a science fiction coming attraction. It is the brainchild of IKEA (were you not clued in by the caps?) as a promotional stunt over Father’s Day weekend in Sydney, Australia, where the powers that be have apparently decided it’s less painful for all shoppers for men to be quarantined in a daycare-like area until the shopping trip is over.

It’s not fair for us to assume that all men need a hideout during shopping, or that all women don’t. But IKEA may be on to something. Who wouldn’t want a break from the chore of shopping? Thank goodness it was limited-time offer, or nothing would ever get done.

As a promotional stunt, MANLAND can’t be faulted. It’s undeniably attention-grabbing and its limited timeframe (open only over Father’s Day weekend, which is evidently a different time in Australia) makes it quite the draw. If pitched as a “let Dad relax” space or a “shop for a Father’s Day gift and surprise Dad” space, it would make more sense. But the media coverage has skewed to the overplayed manchild vs. shrew angle, and goodness knows we’ve had enough of that.

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June 14, 2024
by Mary Lou Quinlan

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