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Forget Black Friday. It’s Black Monday for Women Shoppers
Last night I had a few free minutes before a dentist’s appointment and I popped into a BCBG store. “Come on in,” trilled Michelle, the manager, “50 percent off leather, bags, sweaters because we’re starting Black Friday now!” I’ve noticed email invites from retailers, store signs, commercials all pre-empting the big day by making it a big week. The Target ads, which feature the return of the funny shopper practicing her Black Friday techniques and stamina seem old this year. By the time she flexes her muscles for Friday a.m. doorbusters, she may find she can just stroll the aisles on her own.Next year’s prediction: Black Friday will be November 1st, once the “second retail Christmas” of Halloween is done!
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