A Green Tinted Catch 22

Half Truth: “I want to be as green as I can be.”
Whole Truth: “I’ll go green as long as it still tastes good, looks pretty and doesn’t cost more.”- What She’s Not Telling You

A recent article in the Times, “Cleaner for the Environment, Not for the Dishes”, explores negative consumer feedback on P&G’s new Cascade product line that follows new government regulations around the amount of phosphates allowed in dishwashing detergents. Often with environmentally friendly products there is confusion over price, effectiveness and the trade off. For example, if I don’t use one resource (harmful chemicals) and alter my routine by pre-washing my dishes, aren’t I then using more of another environmental resource (water) thereby hurting the environment in a different but equally bad way? It’s like a green Catch 22.

How can Cascade address this? Are there stats out there proving that pre-washing dishes uses less water than running your dishwasher twice? It’s time for green companies and products to address mass consumer concern in order to gain acceptance and market share.

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