subscribe
What’s her number?
Today’s WSJ featured a story about the new nutritional numbering system that will assign a number from 1(nutritionally lowest) to100(the healthy jackpot) to let shoppers know whether those whole wheat crackers are truly healthy (90) or crunchy sabotage (12). Already brands that have long seemed to be healthy are getting scores that will make women’s’ eyes pop. We were wondering, what will women be thinking when they confront the whole truth at the shelf? “Do I like that enough to eat a 14?” “Do I make 50 my ‘do not pass below’ barrier or should it be 75?” (“Is there enough 75+ food to survive on?”) “Do I close my eyes when I see an alarming number on my favorite cookie or do I trade off, like I do with WW points, one of those for two of that…or justify my choices with ‘at least it’s better than that” rationale?”
It’s interesting how something as specific as a number can raise more questi0ns than it answers. And what an opportunity for marketers to figure out those internal questions to make the most of their brand new healthy cereal introduction that just got panned with a 6!
share the love:
