A P.S to the Shopping Weekend of the Year

So, Black Friday and Cyber Monday are now history. While brick and mortar retailers might not see the results as history-making, their online counterparts can throw a little confetti. Yet, it seems our survey and projections about women were right on the money—that they were willing to show up for the bargains, but hesitant to lay down their dollars. Women who professed the Half Truth of wanting to preserve their family’s traditions showed their Whole Truth at the cash register. And so much for heartfelt tradition, since spouses were the first to go on her shopping list.

The discounts will get more and more tempting as the key dates near, but unfortunately, it may be too little inventory, too late to entice her. Already popular sites are showing ‘out of stock’ warnings. Without the temptation of good choices near season’s end, and with cash running low, she may just resolve that she doesn’t want to start the new year with credit card debt and simply shut down her inner Santa altogether.

So, I predict that this year will be history-making after all. This Holiday 2009 women won’t hide their Whole Truths as they light the candles or gather round the tree: instead they’ll brag about how much they saved and deals they scored and share how content they are to go without since their husbands reciprocated with the ‘no spouse gift exchange policy’….whoops, Half Truth alert!

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November 27, 2020
by Mary Lou Quinlan

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