Shoes, Glorious Shoes

In a recent piece in the New York Times, Stephanie Rosenbloom found a bright spot in a still slowly moving retail scene: the picked pace of shoe buying. It seems that women who’ve managed to skip buying dresses and handbags have detoured to the shoe department. Two reasons mentioned which we’d lay money on: Shoes fit no matter what size dress you wear, so they are the one treat that doesn’t make you feel guilty for eating that extra chocolate. And the changing fashions of this year have given a kick to boot sales, creating the need for a ‘boot wardrobe.’(I am guilty of bootie buying myself.)

The Ego Protection Half Truth of this shoe shopping is that it’s a cheap way to update last year’s outfit without the rub-off of the show-off problem of spending irresponsibly. “I just bought shoes this fall to work with my old stuff.” But the Whole Truth is that she knows that women notice shoes, often more than a new sweater and she needs to show that she’s defiantly still kicking. And since most of the purchases aren’t fancy Jimmy Choo’s but DSW and Payless, she can get extra emotional credit with friends by declaring, “But I got them at a buy one, get the second 50% sale.”  She can have her platforms and still keep her feet on the ground.

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