Hi-Five!

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Kudos to Haagen-Dazs Five ice cream. So clever and yet so simple at the same time. I knew it was a home-run when out with my Mom and her old boss, a woman always dressed to the nines in Chanel suits and dripping in diamonds. We went to the fanciest restaurant in our town because she was with us and, after glancing at the wonderful dessert menu overflowing with cheesecake, gelato and double-stuffed chocolate cake she said, “lets pass, lets hit up the local grocery store, I have the perfect dessert.”  

At the A&P she picked up three different flavors of Five (one for each of us, of course) and exclaimed, “this is delicious and has to be good for you–it only has five ingredients and they’re listed right on the front of the package.” Genius. I never looked at the back of the label, I didn’t have to, Haagen-Dazs gave me permission to eat as much as I want because they know women today are reading packages and they took the hard work out of it. Never mind the calories on the back, I can see there’s no high-fructose corn syrup on the front. Bravo, you’re giving women everywhere the chance to eat ice cream minus the guilt!

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