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The Diet Food Diva
I like diet food. I’m no stranger to Skinny Cow ice cream instead of the real stuff. I’m not afraid of Splenda sweetened anything. I feel a real pleasure when I can announce to my dinner guests that the cupcakes they are enjoying were made with a can of pureed pumpkin instead of eggs and oil. I like clever tricks to get more for my calorie allowance. So it was no surprise that when I discovered Hungry Girl, I felt like I had met my kindred spirit.
Hungry Girl is kind of like a superhero for dieters. She taste tests all new diet fare, gives reviews and teases us junkies with new product news. She has a column on Yahoo Food and also does some writing for Weight Watchers. One of the most rewarding features is when she suggests recipe swaps for guilty pleasures. Today’s email newsletter shared a recipe for the Hungry Girl Whopper Stopper. This Boca Burger substitution beats Burger King’s Whopper by 520 calories and 44 grams of fat! Did you know that you can use Fiber One to make bread crumbs? That is on my to-do list.
Her blog can literally stir up a frenzy for Fiber One or the newest flavor of Vitamuffin. Her reviews had me stalking the aisles of my local grocery store because she said that the new Special K Bliss Bars tasted like Swedish Fish candies (jury is out on that one).
So I’m wondering, if rabid dieters are paying attention to Hungry Girl shouldn’t brands be tapping into her loyal following for insight? At the very least are brand managers at companies like Kraft, Kellogg’s, Nabisco and McDonald’s reading her blog? How do her messages to the masses about fake foods reconcile with the slow food and organic trends we keep hearing about? What do you think?
(I will have to say that HG recently suggested to a pasta-holic that she try heating up bean sprouts and covering them with sauce and Parmesan cheese to cure her cravings. Even I can’t stand by that notion! )
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