Docudiaries, Selfnographies and Mobile ShopAlongs

Docudiaries. These combine in home ethnography with documentary style reporting. Working in a comfortable and collaborative way, our female ethnographers create videos of women’s behavior, environments and relationships to our client’s category and brand.

Selfnographies. We put the camera in her hands for a deeply reflective self portrait. We provide provocative questions in an advance workbook to unleash her storytelling.

Mobile ShopAlongs. The moment of truth is at the shelf so we “go there” with her, by phone. We literally walk your aisles with her, recording the dialogue, insights, photos and report our what’s really up at retail for your brand and competitors.

  • EXAMPLE OF SELNOGRAPHY/DOCUDIARY


Power Listening Tools

Just Ask A Woman: LIVE

A dynamic, large group, two hour TV talk show format that is our hallmark tool for gaining insights.
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Consumer Town Halls

Your consumers onstage, hosted for a lively dialogue in front of your marketing team.
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Just Ask an Expert Salons

A highly eclectic think tank of experts from analogous categories creating what’s new and next for your brand.
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Docudiaries, Selfnographies & Mobile ShopAlongs

Independently taped personal profiles that reveal real world/real time context.
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Social Circles

Hosted small groups with a social dialogue follow up to connect to actionable answers.
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The Online Collective

Proprietary database of thousands of personally screened women who can give quick click answers to your questions.
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April 20, 2014
by Mary Lou Quinlan

At last. And just in time.

OKAY. My work here is done. Today I opened the Wall St. Journal to read a story that was out last week (why are they just running ...

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newest project

The most powerful female relationship begins as mother and daughter. With the God Box project - a book, play, series of short films, website, iPhone app, a virtual community – Mary Lou shares lessons of life and love from her own mom.

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