Docudiaries. These combine in home ethnography with documentary style reporting. Working in a comfortable and collaborative way, our female ethnographers create videos of women’s behavior, environments and relationships to our client’s category and brand.
Selfnographies. We put the camera in her hands for a deeply reflective self portrait. We provide provocative questions in an advance workbook to unleash her storytelling.
Mobile ShopAlongs. The moment of truth is at the shelf so we “go there” with her, by phone. We literally walk your aisles with her, recording the dialogue, insights, photos and report our what’s really up at retail for your brand and competitors.
EXAMPLE OF SELNOGRAPHY/DOCUDIARY
Power Listening Tools
Just Ask A Woman: LIVE
A dynamic, large group, two hour TV talk show format that is our hallmark tool for gaining insights. Learn More
Consumer Town Halls
Your consumers onstage, hosted for a lively dialogue in front of your marketing team. Learn More
Just Ask an Expert Salons
A highly eclectic think tank of experts from analogous categories creating what’s new and next for your brand. Learn More
Docudiaries, Selfnographies & Mobile ShopAlongs
Independently taped personal profiles that reveal real world/real time context. Learn More
Social Circles
Hosted small groups with a social dialogue follow up to connect to actionable answers. Learn More
The Online Collective
Proprietary database of thousands of personally screened women who can give quick click answers to your questions. Learn More
May 23, 2013
by Chelsea Castner
Just Ask Y: The Door to My Heart
When I talk about my heart, I picture it as a big child-drawn outline, colored in red with a front door on it. Why a door? I need a...
The most powerful female relationship begins as mother and daughter. With the God Box project - a book, play, series of short films, website, iPhone app, a virtual community – Mary Lou shares lessons of life and love from her own mom.
