Docudiaries, Selfnographies and Mobile ShopAlongs
Docudiaries. These combine in home ethnography with documentary style reporting. Working in a comfortable and collaborative way, our female ethnographers create videos of women’s behavior, environments and relationships to our client’s category and brand.
Selfnographies. We put the camera in her hands for a deeply reflective self portrait. We provide provocative questions in an advance workbook to unleash her storytelling.
Mobile ShopAlongs. The moment of truth is at the shelf so we “go there” with her, by phone. We literally walk your aisles with her, recording the dialogue, insights, photos and report our what’s really up at retail for your brand and competitors.
EXAMPLE OF SELNOGRAPHY/DOCUDIARY