I’m a big fan of Phil Lempert and his newsletter The Lempert Report on all things food. His entry today told a great story that’s rich with Half Truths/Whole Truths, especially if you put two of his pieces together. Seems that 87% of consumers rely on their taste buds (VS their better judgment) for their grocery decisions. (No surprise if you look at the obesity epidemic…brain says less calories and belly says, more filling!)
But right below that entry, Phil challenged the prospects for drug store chain Duane Reade’s new healthy food entries. I’m with him, not only because the politically, organically, nutritionally correct takeout appeals to the head more than the gut but because of another recent study that showed that consumers are telling a big fat Half Truth whopper about calorie intake.
Supposedly in fast food restaurants where calories are posted, diners actually ate more of the higher calorie choices than before the numbers were posted.
So, Half Truth: I want to eat healthy. Whole Truth: Bring on the fries. And when you stop into a drug store for a lunchtime prescription, bet your overworked body is scanning for relief that comes with mayo, hold the whole grain.
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