Balloon Boy, Meet Balloon Girl

Last week, the nation was transfixed with worry as a boy, supposedly trapped in a balloon, drew more attention than OJ’s white bronco. Today, fingers are pointing and “hoax” is the four letter word on everyone’s lips. But in the spirit of honesty of our first Half Truth blog, falling for the boy in the silver bubble pales to how marketers fall for the silent thought bubbles in women’s heads.

In our new book, we expose the way that women often only admit Half Truths “I love the age I am now!” and conceal the Whole Truth, “But I wish I had this brain in a younger body!” and marketers misfire by buying into half her story.

Balloon Boy cost a lot of people a lot of money and anxiety…but he’s got nothing on female consumers. If you’re not listening, prepare to watch the air fall out of your sales. Stay tuned!

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December 2, 2021
by Mary Lou Quinlan

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