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HALF TRUTHS IN ACTION AT FAST FOOD COUNTERS
Not to steal any thunder from our upcoming book release “What She’s Not Telling You” on November , but I had to point out this glaring example of consumers only telling marketers half of the story. Basically a bunch of really smart (and definitely suspicious) medical researchers decided to see if the calorie count listings in fast food restaurants were making any impact on people’s choices at the counter. When they asked people 9 out of 10 said they had made healthier choices as a result of seeing the whopping calories next to the food they usually would order. Really? Really, really?
“But when the researchers checked receipts afterward, they found that people had, in fact, ordered slightly more calories than the typical customer had before the labeling law went into effect, in July 2008.”
Did you catch that? People said they did one thing but really did another! Shocking, right?
I love this research because it really points out the half truths we tell ourselves to protect our egos and images. We want to eat healthy on some level but supersizing it seems like such a better choice. Or maybe I will just get a McDonald’s salad (and add FRIED chicken to the top). That’s healthy, right?
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